AI行业动态10/30 00:2476
Google 承认 AI 搜索收入低于传统搜索,拟用更多广告弥补
原题:Google admits AI search makes less money, but it's fixing that with more ads
Alphabet 公布 2026 年 Q3 财报:营收近 1280 亿美元,同比增长 25%,净利润超 260 亿美元,但比去年同期少约 90 亿美元。每股收益 2.12 美元,低于分析师预期的 3.02 美元。公司承认 AI 搜索的收入不及传统自然搜索,并计划明年在 AI 上投入更多,同时通过增加广告来弥补收入缺口。财报发布后股价一度下跌约 13%,收盘时仍跌近 12%,为历史上财报后最大跌幅之一。Google Cloud 营收突破 300 亿美元,超出预期约 10 亿美元。
推荐理由AI 搜索的商业化效率首次被官方承认低于传统搜索,这直接影响 Google 广告收入模型和 AI 产品定价思路。
Google parent Alphabet reported its Q3 financial results on Wednesday afternoon, showing a healthy rise in revenue for the months of July to September. But the company's stock price has taken a beating, marking one of the largest post-earnings drops in its history. It comes down to several troubling aspects of the new report, including an admission by the company that AI search isn't earning as much as organic search, and despite that, Google expects to spend even more on AI next year.
The company took in almost $128 billion in Q3 2026, earning more than $26 billion in net income. These may sound like good numbers, but financial markets are not impressed. While revenue is up 25 percent versus last year, net income is almost $9 billion lower. As of this story's publication, the stock price is down almost 12 percent, and it was down about 13 percent earlier in the day.
While revenue was up 25 percent year over year, analysts expected more. Google reported earnings per share of $2.12, but the consensus projection ahead of Wednesday was $3.02. Google's Cloud products actually beat expectations, crossing $30 billion in revenue. That's about a billion more than analyst guesses.
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本文内容转载自 Ars Technica AI,版权归原作者所有。
阅读原文 ↗ https://arstechnica.com/gadgets/2026/10/google-admits-ai-search-makes-less-money-but-its-fixing-that-with-more-ads1 个独立信源
- Google admits AI search makes less money, but it's fixing that with more ads
Ars Technica AI · 10/30 00:24 · 已取全文
标题与摘要由 AI(deepseek-chat)改写,可能有误,以原文为准。
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